In between communication theories through one hundred questions

Abstract

This book is a dialogical explication of topics in communication, including theoretical positions and matters of various media. There is no single theory of communication, but rather a number of schools of communication and traditions, from rhetoric, through phenomenology, cybernetic, to feminist, and others, showing a variety of views and perspectives. For the most part, representatives of one school never mention other schools and may not even believe that other schools can – or should – exist. In other words, they are incommensurable discourses, which, nonetheless, proliferate on a global scale. One side effect of globalization is the specialization of sciences and activities, such that rhetoric has become detached from politics, communication, and ethics.