The structure of model for new services development

Abstract

The development of new services is an important strategic step for companies that want to gain a competitive advantage in the services sector. The models for new service development can be considered as business tools contributing to more efficient idea generation, job allocation, consumer engagement or overall process of management. Despite the fact that there are many works of research about the models oriented towards the development of new services, the process of formation has been analysed in a very fragmented way without justifying the principles of how to choose the components. Taking the previous-mentioned aspects into account, this article will consistently provide the scientific bases, needs, and benefits of choices of the type, stages and other components of the new model for new service development (Skačkauskienė et al. 2019). The methods of benchmarking, synthesis and complex generalization were used in the research.