dc.contributor.author | Smaliukienė, Rasa | |
dc.contributor.author | Monni, Salvatore | |
dc.date.accessioned | 2023-09-18T20:34:25Z | |
dc.date.available | 2023-09-18T20:34:25Z | |
dc.date.issued | 2020 | |
dc.identifier.other | (SCOPUS_ID)85082061425 | |
dc.identifier.uri | https://etalpykla.vilniustech.lt/handle/123456789/150972 | |
dc.description.abstract | Social responsibility and social marketing are powerful sources for transforming energy production and its use toward sustainability. This is particularly important as irresponsible energy production and consumption by businesses and private households is leading to degradation of the ecosystem and irreversible climate change. The chapter presents conceptual and methodological insights into the complementarity of energy business social responsibility and social marketing. Specifically, it analyzes what the role of social responsibility is in transforming the supply side energy management; as for the demand side, a social marketing framework to promote sustainable energy use is presented. This academic discourse provides a comprehensive picture of these two practically interlinked but theoretically separated topics. | eng |
dc.format | PDF | |
dc.format.extent | p. 289-308 | |
dc.format.medium | tekstas / txt | |
dc.language.iso | eng | |
dc.relation.isreferencedby | Scopus | |
dc.relation.isreferencedby | Elsevier Biobase | |
dc.relation.isreferencedby | ScienceDirect | |
dc.source.uri | https://www.sciencedirect.com/science/article/pii/B9780128176887000148?via%3Dihub | |
dc.source.uri | https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85082061425&origin=inward | |
dc.title | Social responsibility, social marketing role, and societal attitudes | |
dc.type | Monografijos dalis / A part of monograph | |
dcterms.references | 77 | |
dc.type.pubtype | Y1 - Monografijos dalis / A part of monograph | |
dc.contributor.institution | Vilniaus Gedimino technikos universitetas Generolo Jono Žemaičio Lietuvos karo akademija | |
dc.contributor.institution | Roma Tre University | |
dc.contributor.faculty | Kūrybinių industrijų fakultetas / Faculty of Creative Industries | |
dc.subject.researchfield | S 003 - Vadyba / Management | |
dc.subject.vgtuprioritizedfields | EV02 - Aukštos pridėtinės vertės ekonomika / High Value-Added Economy | |
dc.subject.ltspecializations | L102 - Energetika ir tvari aplinka / Energy and a sustainable environment | |
dc.subject.en | corporate strategy | |
dc.subject.en | demand | |
dc.subject.en | energy | |
dc.subject.en | segmentation | |
dc.subject.en | social license | |
dc.subject.en | social marketing | |
dc.subject.en | social responsibility | |
dc.subject.en | supply | |
dc.subject.en | targeting | |
dcterms.sourcetitle | Energy transformation towards sustainability | |
dc.publisher.name | Elsevier | |
dc.publisher.city | Amsterdam | |
dc.identifier.doi | 2-s2.0-85082061425 | |
dc.identifier.doi | 85082061425 | |
dc.identifier.doi | 0 | |
dc.identifier.doi | 10.1016/B978-0-12-817688-7.00014-8 | |
dc.identifier.elaba | 74094002 | |