Rodyti trumpą aprašą

dc.contributor.authorSmaliukienė, Rasa
dc.contributor.authorChi-Shiun, Lai
dc.date.accessioned2023-09-18T20:37:17Z
dc.date.available2023-09-18T20:37:17Z
dc.date.issued2015
dc.identifier.issn1611-1699
dc.identifier.other(BIS)VGT02-000030109
dc.identifier.urihttps://etalpykla.vilniustech.lt/handle/123456789/151401
dc.description.abstractThis paper aims to examine the application of value co-creation approach in online travel service based on service-dominant logic. Drawing on recent works, the research indicates travellers as co-creators of value and emphasizes the development of customer – supplier interaction. The paper presents three case studies to analyse global travel service suppliers’ (service providers) behaviour: CouchSurfing International, Inc.; TripAdvisor LLC, AirBnbINc. Case studies analysis is followed by netnographic research of 22 different discussions (1243 records) in online forums related to selected service suppliers. The research findings suggest that value co-creation approach can be effectively used to analyse processes in global online travel service section. The originality of the paper lies in exploring the contribution of co-creation approach which allowed to identify the patterns of actions and behaviour of the online travel service providers and their consumers. As an additional value of the research, it was found that the online travel service providers integrate customer-to-customer interactions as a value co-creation in their platforms using consumers’ resources such as time, knowledge and experience.eng
dc.formatPDF
dc.format.extentp. 325-339
dc.format.mediumtekstas / txt
dc.language.isoeng
dc.relation.isreferencedbyCentral & Eastern European Academic Source (CEEAS)
dc.relation.isreferencedbySocial Sciences Citation Index (Web of Science)
dc.relation.isreferencedbyScopus
dc.relation.isreferencedbyBusiness Source Complete
dc.source.urihttps://doi.org/10.3846/16111699.2014.985251
dc.subjectVE02 - Integruotos komunikacijos strategijos ir koncepcijos / Integrated communication strategies and concepts
dc.titleConsumer value co-creation in online business : the case of global travel services
dc.typeStraipsnis Web of Science DB / Article in Web of Science DB
dcterms.references31
dc.type.pubtypeS1 - Straipsnis Web of Science DB / Web of Science DB article
dc.contributor.institutionVilniaus Gedimino technikos universitetas
dc.contributor.institutionNational Yunlin University of Science and Technology, Taiwan
dc.contributor.facultyVerslo vadybos fakultetas / Faculty of Business Management
dc.subject.researchfieldS 003 - Vadyba / Management
dc.subject.ltspecializationsL103 - Įtrauki ir kūrybinga visuomenė / Inclusive and creative society
dc.subject.enValue co-creation
dc.subject.enService-dominant logic
dc.subject.enTravel services
dc.subject.enOnline business
dc.subject.enCustomer-to-customer interaction
dc.subject.enCase study
dc.subject.enNetnography
dcterms.sourcetitleJournal of business economics and management
dc.description.issueno. 2
dc.description.volumeVol. 16
dc.publisher.nameTechnika
dc.publisher.cityVilnius
dc.identifier.doi2-s2.0-84961302802
dc.identifier.doi000346355500004
dc.identifier.doi10.3846/16111699.2014.985251
dc.identifier.elaba8250087


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