Rodyti trumpą aprašą

dc.contributor.authorVilkaitė-Vaitonė, Neringa
dc.contributor.authorSkačkauskienė, Ilona
dc.date.accessioned2023-09-18T20:45:47Z
dc.date.available2023-09-18T20:45:47Z
dc.date.issued2022
dc.identifier.isbn9786098122985
dc.identifier.isbn9786098122992
dc.identifier.urihttps://etalpykla.vilniustech.lt/handle/123456789/152410
dc.description.abstractThe multiplication of the global population increases the demand for goods and services. In such a context, society is at risk of causing damage to ecosystems. The damage involves the destruction of the ozone layer, climate change, increased pollution, and other negative effects that have either direct or indirect impacts upon population, business, and governmental institutions. These organizations fall into an ambiguous situation: they not only experience the impact, but also determine the damage as every citizen, business entity, or public institution has an impact upon the environment, i. e. they produce a carbon footprint. Although carbon dioxide emissions are not decreasing, organizations are expected to adopt strategies that not only address the needs of shareholders, managers, and employees but also safeguard the longterm interests of society. Therefore, private and public organizations face the demand to adopt cleaner or ‚green‘ practices. Customers are anxious about the prospect of environmental changes. As a result, an increasing number of customers prefer environmentally friendly products. Consequently, business organizations around the world have begun to realize changes in customer preferences and seek environmentally friendly marketing practices. One of the environmentally friendly concepts is green marketing, which when applied in integrity with other environmental initiatives has a positive synergetic impact on environmental protection.eng
dc.formatPDF
dc.format.extent130 p.
dc.format.mediumtekstas / txt
dc.language.isolit
dc.rightsLaisvai prieinamas internete
dc.source.urihttps://www.knygos.lt/lt/knygos/zaliasis-marketingas-lietuvoje--kritinis-vertinimas-ir-pletros-galimybes/
dc.source.urihttps://talpykla.elaba.lt/elaba-fedora/objects/elaba:127191753/datastreams/MAIN/content
dc.source.urihttps://talpykla.elaba.lt/elaba-fedora/objects/elaba:127191753/datastreams/ATTACHMENT_127980079/content
dc.titleŽaliasis marketingas Lietuvoje: kritinis vertinimas ir plėtros galimybės
dc.typeMokslo studija / Research study
dcterms.accessRightsRecenzentai: prof. dr. Valentinas Navickas (Kauno technologijos universitetas), doc. dr. Vilma Tamulienė (Vilniaus Gedimino technikos universitetas)
dcterms.references73
dc.type.pubtypeK1b - Mokslo studija / Scientific study
dc.contributor.institutionVilniaus Gedimino technikos universitetas
dc.contributor.facultyVerslo vadybos fakultetas / Faculty of Business Management
dc.subject.researchfieldS 003 - Vadyba / Management
dc.subject.studydirectionL05 - Rinkodara / Marketing
dc.subject.vgtuprioritizedfieldsEV01 - Šiuolaikinių organizacijų plėtros vadyba / Management of Contemporary Organizations Development
dc.subject.ltspecializationsL103 - Įtrauki ir kūrybinga visuomenė / Inclusive and creative society
dc.subject.ltžaliasis marketingas
dc.subject.ltžaliojo marketingo strategija
dc.subject.ltaplinkai draugiškas produktas
dc.subject.ltžaliaskalbystė
dc.publisher.nameCiklonas
dc.publisher.cityVilnius
dc.identifier.elaba127191753


Šio įrašo failai

Thumbnail
Thumbnail

Šis įrašas yra šioje (-se) kolekcijoje (-ose)

Rodyti trumpą aprašą