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Examination of factors leading expansion of outsourcing and its arrangements in service sector
(International Scientific Conference „Contemporary Issues in Business, Management and Economics Engineering ‘2019“, 2019)Purpose – the purpose of this article is to identify factors that influence the spread of outsourcing practice in service sectors, classified by WTO and investigate links between factors which lead service sector firms to ... -
Marketing in higher education: promoting educational services and programmes
(International Scientific Conference „Contemporary Issues in Business, Management and Economics Engineering ‘2019“, 2019)Purpose – the purpose of the article is to investigate current marketing and branding trends in higher education, and to discuss some popular marketing tools incorporated into the marketing strategy of a contemporary ... -
Interrelationship between informal training, human capital development and international performance of SMEs: a literature review
(International Scientific Conference „Contemporary Issues in Business, Management and Economics Engineering ‘2019“, 2019)Purpose – to present a deeper understanding of the interrelationships between training, human capital development and international performance in SMEs considering previous studies in this field. Research methodology – ... -
Discourse on service modularity: investigating service delivery process
(International Scientific Conference „Contemporary Issues in Business, Management and Economics Engineering ‘2019“, 2019)Purpose – the purpose of this research is to determine aspects of the service delivery process what must be considered for modularisation. The aim is reached through (1) investigating the process construct; (2) describing ... -
Triangle of dynamics factors in inter-organizational networks
(International Scientific Conference „Contemporary Issues in Business, Management and Economics Engineering ‘2019“, 2019)Purpose – the main scientific purpose of this article is to conceptualise the categories of dynamics of interorganisational networks strategy. The scientific problem presented in the article concerns initially identified ...