Browsing Universiteto leidyba / University's Publishing by Institution "AAB College in Prishtinë"

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    • Customer game experience impact on gamification and online purchasing 

      Haziri, Fortesa; Shabani, Lulzim; Chovancova, Miloslava (International Scientific Conference „Contemporary Issues in Business, Management and Economics Engineering ‘2019“, 2019)
      Purpose – the purpose of the current research was to investigate the influence of the experience of players and no-players on their purchasing behavior in a gamified purchasing setting. Research methodology – PLS-SEM has ...