Now showing items 1-1 of 1

    • Marketing strategies evaluation based on big data analysis: a CLUSTERING-MCDM approach 

      Mahdiraji, Hannan Amoozad; Zavadskas, Edmundas Kazimieras; Kazeminia, Aliakbar; Abbasi Kamardi, AliAsghar (Economic research-Ekonomska istraživanja, 2019)
      Nowadays, a huge amount of data is generated due to rapid Information and Communication Technology development. In this paper, a digital banking strategy has been suggested applying these big data for Iranian banking ...