The application of business models in trading companies

Abstract

The study consists of two directions. The first is devoted to the analysis of the concept of business model in enterprises and elements of its structure; the second is the naming and application of specific business models in companies. To complement the research of other authors, the study deals with single-level and two-level business models and their application in trading companies. The author systematized the business models presented in different sources, selected the suitable ones for trading companies and proposed their classification. An analysis of the evolution of the term "business model" has shown that the evolution of the term is closely related to the dynamic development of trading companies. Classification of business models was based on the directions of development of the trade sector. The author identified more general business models, revealing the fundamental differences between pre-existing companies, which are included in the proposed classification in an aggregated way. During the empirical study, trends in the application of two-level business models in trading enterprises were revealed. Due to the scope of the article, the practical application of multi-level business models has not been examined and could be considered in further studies. The study has produced the following new results for management science: new insights into the increasing susceptibility of trading companies to new business modes; business models that reflect the fundamental differences between trading companies are highlighted. Analysis, statistical, comparative and other methods were used during the study.