Similar aims, different approaches: An analysis of campaign video ads in the Baltic States
Data
2022Autorius
Šuminas, Andrius
Pričins, Mārtiņš
Toode, Ülle
Zamauskė, Justina
Metaduomenys
Rodyti detalų aprašąSantrauka
This chapter examines the campaign in a geographical area with a shared political history—the three Baltic member states. What emerges is a similar pattern of campaigning to that experienced elsewhere in the EU with certain caveats. There was, for instance, a pronounced level of personalization, which formed a distinctive feature of how Baltic politicians communicated with their respective electorates.
Paskelbimo data (metai)
2022Kolekcijos
- Knygų dalys / Book Parts [334]