Formation of relationship-oriented sales process in the B2B sector

Abstract

Forming the sales process and maintaining long-term relationships with customers is a complex process that includes planning and controlling sales, creating a customer database, selecting market segments, and applying the best and most profitable methods of selling food products. This is one of the most important steps in managing food sales processes, as it allows you to make optimal decisions that affect the growth of turnover, the satisfaction of customer needs, and the company's profit. Developing a sales process without customer relationship management technology is more likely to lead to problems such as lower productivity, human error, order management and scheduling errors. In addition, there are cases when an employee "takes away" all important customer-related information when leaving work, which makes it difficult to provide high-quality and prompt services to consumers. Thus, it is necessary to use it to facilitate communication with customers and meet their ever-changing needs.