Practical application of CSR complex evaluation system
Santrauka
When the things go towards CSR, measuring and evaluating have became one of the key goals for researchers and practitioners. Especially when it is linked to the funders point of view –while funding the companies it became certainly important to practically assess the level of the company’s CSR. Therefore, in this paper the multiple criteria decision making (MCDM) methods are suggested and used as the most appropriate tool for solving different kinds of economics and social problems. While using AHP method, a CSR complex evalu- ation system is formed practically with prioritizing the most important CSR criteria from the funders point of view. Then the rest of the MCDM methods (SAW, TOPSIS, VIKOR and SoR) are used for the comparison of some real companies’ CSR level. Finally the compati- bility level of the methods is checked, in order to minimize the influence of each MCDM method to the final results.