Determination of the weights of criteria of a company’s environment for the development of an effective company strategy

Abstract

The successful development of a company’s strategy, which determines the best corporate performance, is mainly affected by its environment which is defined by multidimensional assessment criteria acting in different directions. The incorporation of all such criteria into one generalising and complex dimension is enabled by multicriteria assessment methods. The article examines the theoretical substantiation of the application of multi-criteria assessment techniques and their practical adaptation in determining the criteria weights of a company’s environment so as to develop an effective strategy.