Brand management

Abstract

Approved by the decision of the Academic Board of SMK University of Applied Social Sciences, 15th April 2014, No. 4. The publication is financed within project “Joint Degree Study programme International Marketing and Branding preparation and implementation“ No. VP1-2.2-SMM- 07-K-02-086 funded in accordance with the means VP1-2.2-SMM-07-K “Improvement of study quality, development of Internationalization” of priority 2 “Lifelong Learning” of the Action Programme of Human Relations Development 2007 – 2013.