| dc.contributor.author | Mikštienė, Rūta | |
| dc.date.accessioned | 2023-09-18T16:48:22Z | |
| dc.date.available | 2023-09-18T16:48:22Z | |
| dc.date.issued | 2015 | |
| dc.identifier.isbn | 9789955648499 | |
| dc.identifier.other | (BIS)VGT02-000031945 | |
| dc.identifier.uri | https://etalpykla.vilniustech.lt/handle/123456789/117068 | |
| dc.description.abstract | Approved by the decision of the Academic Board of SMK University of Applied Social Sciences, 15th April 2014, No. 4. The publication is financed within project “Joint Degree Study programme International Marketing and Branding preparation and implementation“ No. VP1-2.2-SMM- 07-K-02-086 funded in accordance with the means VP1-2.2-SMM-07-K “Improvement of study quality, development of Internationalization” of priority 2 “Lifelong Learning” of the Action Programme of Human Relations Development 2007 – 2013. | eng |
| dc.format.extent | 198 p. | |
| dc.format.medium | tekstas / txt | |
| dc.language.iso | eng | |
| dc.source.uri | http://eia.libis.lt/show.php?item=brand_management_ | |
| dc.subject | VE03 - Inovacijų vadyba / Innovation management | |
| dc.title | Brand management | |
| dc.type | Mokomoji knyga / Teaching book | |
| dcterms.references | 33 | |
| dc.type.pubtype | K2b - Mokomoji knyga / Educational book | |
| dc.contributor.institution | Vilniaus Gedimino technikos universitetas | |
| dc.contributor.faculty | Verslo vadybos fakultetas / Faculty of Business Management | |
| dc.subject.researchfield | S 003 - Vadyba / Management | |
| dc.subject.ltspecializations | L103 - Įtrauki ir kūrybinga visuomenė / Inclusive and creative society | |
| dc.subject.lt | Vadyba | |
| dc.publisher.name | Socialinių mokslų kolegija | |
| dc.publisher.city | Klaipėda | |
| dc.identifier.elaba | 20216801 | |
