The born-global phenomenon in creative industries: the case of Lithuanian animation industry

Abstract

The born-global phenomenon has been studied for over a two decades, but theory and practice are still evolving, therefore understanding how the phenomenon operates in different countries and industries is crucial. This paper aims to contribute to a better understanding of the born-global phenomenon in context of creative industries. A literature review was conducted in order to identify the nature of creative profile enterprises and international process characteristics in creative industries. Authors conducted a quantitative questionnaire with seventeen enterprises from Lithuanian animation industry. Drawing from empirical evidence, it was found that the born-globals perceive internationalization primary as a means to increase the scope of creative projects, and only then as a way to increase income. Findings as well have shown that most of Lithuanian animation studios are born-global as they started international operations within three years from enterprises’ establishment.