dc.contributor.author | Vilkaitė-Vaitonė, Neringa | |
dc.date.accessioned | 2023-09-18T17:00:49Z | |
dc.date.available | 2023-09-18T17:00:49Z | |
dc.date.issued | 2017 | |
dc.identifier.issn | 2367-5659 | |
dc.identifier.uri | https://etalpykla.vilniustech.lt/handle/123456789/118923 | |
dc.description.abstract | Increase of dynamism and competitiveness in business environment, stimulates providers of catering services to focus on the measurement of customer loyalty. However, the current methodological potential of this field is not developed enough to use in practice. The methodological insufficiency of customer loyalty measurement determined the topicality of academic research substantiating the model that creates the background for the measurement of customer loyalty towards a provider of catering services. The aim of this research is to propose a model for the measurement of customer loyalty towards catering companies. Principal solutions of the model of loyalty measurement include the selection of proper concept (1), specification of loyalty (2), determination of a period necessary for loyalty measurement (3), assessment of data for loyalty measurement (4), measurement of loyalty stage (5). The suggested quantitative model of measurement of customer loyalty towards a service provider based on versatile contents creates the background for the reasonable measurement of customer loyalty and substantiation of solutions for customer loyalty encouragement within catering services. | eng |
dc.format | PDF | |
dc.format.extent | p. 271-278 | |
dc.format.medium | tekstas / txt | |
dc.language.iso | eng | |
dc.relation.ispartofseries | Modern science conference proceedings Vol. 5 2367-5659 | |
dc.relation.isreferencedby | Scopus | |
dc.subject | VE05 - Socioekonominių sistemų universalaus tvarumo tyrimai / Universal sustainability research | |
dc.title | Customer loyalty measurement in catering industry | |
dc.type | Straipsnis recenzuotame konferencijos darbų leidinyje / Paper published in peer-reviewed conference publication | |
dcterms.references | 15 | |
dc.type.pubtype | P1d - Straipsnis recenzuotame konferencijos darbų leidinyje / Article published in peer-reviewed conference proceedings | |
dc.contributor.institution | Vilniaus Gedimino technikos universitetas | |
dc.contributor.faculty | Verslo vadybos fakultetas / Faculty of Business Management | |
dc.subject.researchfield | S 003 - Vadyba / Management | |
dc.subject.researchfield | S 004 - Ekonomika / Economics | |
dc.subject.ltspecializations | L103 - Įtrauki ir kūrybinga visuomenė / Inclusive and creative society | |
dc.subject.en | Customer loyalty | |
dc.subject.en | Service management | |
dc.subject.en | Service marketing | |
dc.subject.en | Customer management | |
dc.subject.en | Customer behavior | |
dcterms.sourcetitle | 4th International multidisciplinary scientific conference on social sciences and arts (SGEM 2017): modern science conference proceedings. Book. 1, Vol. 5. Business and management, 24-30 August, 2017, Albena Co, Bulgaria. | |
dc.publisher.name | STEF92 Technology | |
dc.publisher.city | Sofia | |
dc.identifier.doi | 10.5593/sgemsocial2017/15/S05.035 | |
dc.identifier.elaba | 24450045 | |