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Advertising research: a case study of Lithuanian breweries

dc.contributor.authorŠliburytė, Laimona
dc.contributor.authorVirvilaitė, Regina
dc.date.accessioned2023-09-18T17:03:08Z
dc.date.available2023-09-18T17:03:08Z
dc.date.issued2003
dc.identifier.other(BIS)KTU02-000025063
dc.identifier.urihttps://etalpykla.vilniustech.lt/handle/123456789/119325
dc.description.abstractOn research and the results acquired support the following conclusions. We can state that the Lithuanian beer market, after experiencing a growth in 1999, will continue to grow this year as well, only at a slower pace. In the unanimous opinion of the market participants, this branch of industry will remain as one of the most viable branches of industry in 2002. We can forecast that the branch will continue to grow tens of millions of Litas investment.[...].eng
dc.format.extentp. 84-110
dc.format.mediumtekstas / txt
dc.language.isoeng
dc.titleAdvertising research: a case study of Lithuanian breweries
dc.typeStraipsnis kitame recenzuotame leidinyje / Article in other peer-reviewed source
dc.type.pubtypeS4 - Straipsnis kitame recenzuotame leidinyje / Article in other peer-reviewed publication
dc.contributor.institutionKauno technologijos universitetas
dc.contributor.institutionKauno technologijos universitetas Vilniaus Gedimino technikos universitetas
dc.contributor.facultyMechanikos fakultetas / Faculty of Mechanics
dc.contributor.facultyVerslo vadybos fakultetas / Faculty of Business Management
dc.subject.researchfieldS 003 - Vadyba / Management
dcterms.sourcetitleBranding and Advertising
dc.publisher.nameCopenhagen Business School Press
dc.publisher.cityCopenhagen
dc.identifier.doiVGT02-000007112
dc.identifier.elaba2597325


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