Advertising research: a case study of Lithuanian breweries

Abstract

On research and the results acquired support the following conclusions. We can state that the Lithuanian beer market, after experiencing a growth in 1999, will continue to grow this year as well, only at a slower pace. In the unanimous opinion of the market participants, this branch of industry will remain as one of the most viable branches of industry in 2002. We can forecast that the branch will continue to grow tens of millions of Litas investment.[...].