dc.contributor.author | Tamošiūnienė, Rima | |
dc.contributor.author | Jasilionienė, Regina | |
dc.date.accessioned | 2023-09-18T17:11:45Z | |
dc.date.available | 2023-09-18T17:11:45Z | |
dc.date.issued | 2008 | |
dc.identifier.other | (BIS)VGT02-000017029 | |
dc.identifier.uri | https://etalpykla.vilniustech.lt/handle/123456789/120326 | |
dc.description.abstract | Calculating total cost of ownership (TCO) and benefits, building a business case and applying financial measurement methodologies help a company make right CRM investments solution and build a compelling justi-fication for its CRM project. In addition, ongoing measurement of CRM benefits ensures that an enterprise re-ceives expected advantages and achieves strategic objectives. TCO financial measurement methodology, its strengths and weaknesses is analyzed in this study. Also authors of this paper provide detailed list of CRM cost categories, which can assist an organization easily calculate its CRM acquisition and ongoing spending. Authors have performed survey of Lithuanian companies, thus are planning or have already implemented some CRM ap-plication in order to determine distribution of CRM application spending by categories. | eng |
dc.format.extent | p. 314-320 | |
dc.format.medium | tekstas / txt | |
dc.language.iso | eng | |
dc.title | Customer relationship management application value measurement: cost – oriented approach appliance | |
dc.type | Straipsnis recenzuotame konferencijos darbų leidinyje / Paper published in peer-reviewed conference publication | |
dcterms.references | 24 | |
dc.type.pubtype | P1d - Straipsnis recenzuotame konferencijos darbų leidinyje / Article published in peer-reviewed conference proceedings | |
dc.contributor.institution | Vilniaus Gedimino technikos universitetas | |
dc.contributor.faculty | Verslo vadybos fakultetas / Faculty of Business Management | |
dc.subject.researchfield | S 003 - Vadyba / Management | |
dc.subject.en | Total cost of ownership (TCO) | |
dc.subject.en | CRM application cost categories | |
dc.subject.en | One time costs | |
dc.subject.en | Recurring costs | |
dcterms.sourcetitle | 5th international scientific conference "Business and management' 2008". 16-17 May 2008 Vilnius, Lithuania : conference proceedings [CD] / International North German Academy of Informatology (Stralsund), Vilnius Gediminas Technical University, Riga Technical University, Tallinn University of Technology, Brno University of Technology, Slovak University of Technology, Technical University (Sofia, Bulgaria), University of Foggia (Italy), Information Society Development Committee under the Government of the Republic of Lithuania, Lithuanian Academy of Science, Infobalt Lithuania | |
dc.publisher.name | Technika | |
dc.publisher.city | Vilnius | |
dc.identifier.elaba | 3828654 | |