E-commerce in activity of trade enterprises

Abstract

The article focuses on research, which combines implementation of e-commerce and efficiency evaluation in large size enterprises. The results of study, which discloses how actively large size enterprises are investing into e-commerce technologies, are presented herein. These results are presented on different levels. The new cash-flow model, which can be applied to evaluate efficiency when e-commerce technologies are used for trade, is presented in the paper. The profile of cash flows is applied to several case studies looking up for practical evidence. Large size enterprise from the same category, which for selling commodities is using e-commerce technologies, is compared with the enterprise, which for selling commodities is using traditional trade technologies. The study results show that large size enterprises are investing into e-commerce technologies more actively than medium size enterprises. Also results of the study show that the branches of large size enterprises are investing into e-commerce technologies more slowly than their main enterprises but, however, faster than medium size enterprises.