Miesto plėtros valdymo rinkodaros aspektai

Abstract

Problems of investments in the city development are discussed in the article. Investment and its difficulties are analized using Vilnius city example. To improve the efficiency of investment process it is necessary to create strategic planning and investment systems. For attracting the investment in the city development authors propose to implement marketing tools more widely. A number of proposals how to make investment in city development attractive and profitable for investors is given in the article. The possibilities for using tools of marketing for city development programs support are discusses. There are suggestions for structure changes in the city municipality.