The effectiveness of enterprise marketing system

Abstract

Enterprises make the core of the state economy, determining its successful development. However, marketing problems have not been thoroughly considered at the enterprise level, with the emphasis being usually placed on the areas of activities. Meanwhile, the analysis of the commercial activities of enterprises shows that their marketing systems are far from being perfect. Therefore, a significant research and practical problem arises, which is associated with comprehensive analysis of the activities of enterprise marketing departments aimed at improving their performance.