Assessment of the influence of social-cultural environment in the context of global logistics

Abstract

The modern aspects of the supply and logistics chains cannot be restricted by national borders. The strategists of the national transport policy must address new challenges of globalization to attain common pursuits by harmonizing actions when advanced international transport chains and corridors are established. Constantly changing and improving business environment demands re-assessing and re-analysing the importance of logistics and marketing as well as its functions and interaction. The links between logistics and marketing are significant as merging these functions and adapting it into company’s activities may increase profits and improve the quality of services. On the other hand, the important factor is the environment in which all these matters emerge. In this case, the awareness of socio-cultural environment becomes vital. The aim of this research—to conduct an assessment on the role of the socio-cultural environment in the context of global logistics. The analysis of company’s activities from the perspective of socio-cultural environment involves essential factors influencing these activities: Traditions, language awareness, negotiation skills, attitudes towards overtime work, etc. However, the awareness of socio-cultural environment is not of the least importance. The article provides assessment results on the role of the socio-cultural environment in the context of global logistics. As suggested by results, the socio-cultural environment has a major impact on global businesses, especially logistics. Diverse regions are distinguished for its characteristic socio-economic environment which often causes certain difficulties in international negotiations that are common in logistics activities.