Prognozavimo metodų taikymas versle informacinės visuomenės raidos sąlygomis
Abstract
Object of the paper: basing on scientific literature in the field of marketing management, market research, forecasting methods, to prepare recommendation for Lithuanian businessmen for the companys products demand forecasting. Many managers decisions require forecasts about the future. A company must have some estimate of the demand in the near and intermediate-term future. A company must have some estimate of the demand that will exist over a long term as a basis for long-term decisions. [...].