Comprehensive quantitative evaluation of the strategic potential of an enterprise

Abstract

The strategic potential of an enterprise (SPE) is perceived as an integral whole of interacting quantitative resources and qualitative capabilities. SPE is a complex phenomenon, demonstrating its various aspects in reality. Therefore, multicriteria methods may be used for its evaluation. The strategic potential of an enterprise is described by a number of criteria, therefore, an hierarchical set of criteria should be developed to assess it more accurately. Multicriteria evaluation may be aimed at determining the preference order of the considered phenomena or at quantitative evaluation of the state of a particular phenomenon (or object). It is the latter that allows us to determine the strategic potential of an enterprise. All currently used multicriteria evaluation methods have some advantages and disadvantages, therefore, the evaluation should be based on the use of several methods, and the mean value of the data obtained should be considered.