Интернет реклама в Литве

Abstract

Development of information technologies and communications, emerging new marketing channels cause changes of marketing and new scientific problems. One of the most analyzed areas is online advertising. Numbers of scientists working in this area, lot of solutions are implemented in practice, the growing use of online advertising campaigns is undeniable. However, remains one of the greatest challenges to this quite young are - dynamic and changes of possibilities and tools. Due to the rapid technological changes, emerging forms of online advertising, consumer behavior changes the science and practice faces with issues such as: classification of online advertising tools, the attractiveness and impact on consumer behaviuor assessment, formation of most efficient online advertising campaign, choise of broadcasting channels etc. The aim of this paper is to analyze scientific aspects of online marketing solutions and present Lithuanian Internet users' browsing features. The peculiarities of business-to-business (B2B) or business-to-consumer (B2C) features in Lithuania will not be emphasised, more attention will be paid to the general situation