dc.contributor.author | Guseva, Natalija | |
dc.date.accessioned | 2023-09-18T19:27:43Z | |
dc.date.available | 2023-09-18T19:27:43Z | |
dc.date.issued | 2012 | |
dc.identifier.issn | 1848-2252 | |
dc.identifier.other | (BIS)VGT02-000025703 | |
dc.identifier.uri | https://etalpykla.vilniustech.lt/handle/123456789/139402 | |
dc.description.abstract | Empirical studies and e-commerce practice have shown that even in the context of globalization customers still need to feel associated by culture with the seller or the service provider. The aim of 81 the current paper is to identify and bring together the main cultural and psychological aspects that influence the decision making on e-purchase. Cultural adaptation has a great potential in improving the efficiency of communication with customer, thus, e-offer's localization makes positive effects on customer-seller dialogue. The results of conducted analysis show the main cultural aspects, which have to be considered when adapting e-offers to Baltic (Latvia, Lithuania) and Russian markets. | eng |
dc.format.extent | p. 91-103 | |
dc.format.medium | tekstas / txt | |
dc.language.iso | eng | |
dc.title | Cultural aspects of decision making on online purchase | |
dc.type | Straipsnis recenzuotame konferencijos darbų leidinyje / Paper published in peer-reviewed conference publication | |
dcterms.references | 9 | |
dc.type.pubtype | P1d - Straipsnis recenzuotame konferencijos darbų leidinyje / Article published in peer-reviewed conference proceedings | |
dc.contributor.institution | Vilniaus Gedimino technikos universitetas | |
dc.contributor.faculty | Verslo vadybos fakultetas / Faculty of Business Management | |
dc.subject.researchfield | S 003 - Vadyba / Management | |
dc.subject.en | Cultural dimensions | |
dc.subject.en | Decision making | |
dc.subject.en | Online purchase | |
dcterms.sourcetitle | GBC: Global Business Conference 2012 proceedings: To standartize or not to standartize? September 19-22, 2012, Zadar and Solaris, Croatia | |
dc.publisher.name | Innovation Institute | |
dc.publisher.city | Solaris | |
dc.identifier.elaba | 4006330 | |