Process model of ideas generation for service innovations designing of agricultural sector

Abstract

One of the most difficult steps in the process of service innovations development is the first – idea generation. Yet many agricul-tural companies in their development programmers appear not appreciate the importance of this stage. An approach which has often been used to cover the idea generation stage and one which companies still follow is a procedure of random idea submission in which ideas are left to the people directly concerned in innovation development. So, many companies’ ideas arise without any aid of disci-plined procedures. Although this may have a semblance of an approach it is basically a haphazard procedure which relies mainly on chance. This article describes a deep logical comparative and systematic analysis of the idea generation process. The use of content analysis also allows the best solutions to be found and for the model to be offered for the generation of ideas for agricultural service innovations. The suggested model provides clarifications of necessary procedures based on the researchers opinions, which are as-sessment in terms of logic and adaptability.