Mobiliojo verslo plėtros aspektai

Abstract

Mobile business is a new business stream created by a rise of wireless data networks. Similar to other emerging streams, it is characterized by a large number of uncertainties at different levels concerning technology, demand and strategy. This article focuses on the strategic uncertainties, where a large number of actors are trying a number of strategic approaches to position them selves in the value chain. Successful business models are likely to be the best way to the economic peculiarities underlying this industry, like mobility, network effects and natural monopolies. The article presents the actors, taking part in the mobile business industry.