| dc.contributor.author | Sabaitytė, Jolanta | |
| dc.date.accessioned | 2023-09-18T20:02:17Z | |
| dc.date.available | 2023-09-18T20:02:17Z | |
| dc.date.issued | 2013 | |
| dc.identifier.issn | 1822-6736 | |
| dc.identifier.other | (BIS)VGT02-000028541 | |
| dc.identifier.uri | https://etalpykla.vilniustech.lt/handle/123456789/145967 | |
| dc.description.abstract | Successful and purposeful use of online marketing solutions must be based on scientific knowledge and science-based solutions. The main goal of this article is to determine the main aspects of eye-tracking technologies use in internet marketing. The object of the article is eye tracking systems use in online marketing. Eye tracking system concept is analyzed, defined eye tracking system applicability in internet marketing. Also different authors’ points about the variety of eye-tracking metrics and characteristics as well as methods of this system are generally overlooked. Based on results of researches conclusions are drawn. | eng |
| dc.format.extent | p. 187-193 | |
| dc.format.medium | tekstas / txt | |
| dc.language.iso | lit | |
| dc.subject | VE03 - Inovacijų vadyba / Innovation management | |
| dc.title | Akių judesio sekimo technologijų panaudojimas internetiniame marketinge | |
| dc.type | Straipsnis recenzuotame konferencijos darbų leidinyje / Paper published in peer-reviewed conference publication | |
| dcterms.references | 14 | |
| dc.type.pubtype | P1d - Straipsnis recenzuotame konferencijos darbų leidinyje / Article published in peer-reviewed conference proceedings | |
| dc.contributor.institution | Vilniaus Gedimino technikos universitetas | |
| dc.contributor.faculty | Verslo vadybos fakultetas / Faculty of Business Management | |
| dc.subject.researchfield | S 003 - Vadyba / Management | |
| dc.subject.ltspecializations | L103 - Įtrauki ir kūrybinga visuomenė / Inclusive and creative society | |
| dcterms.sourcetitle | Lietuvos aukštųjų mokyklų vadybos ir ekonomikos jaunųjų mokslininkų konferencijų darbai. Šešioliktoji respublikinė doktorantų ir magistrantų mokslinė konferencija „Europos Sąjungos ūkio procesai ir tendencijos“, 2013 m. gegužės mėn. 10 d. Vytauto Didžiojo universitetas Kaunas 2013 | |
| dc.description.issue | Nr. 16 | |
| dc.publisher.name | VDU | |
| dc.publisher.city | Kaunas | |
| dc.identifier.elaba | 4078567 | |
