Quantitative investigation of the impact of electronic media marketing on brand building
Peržiūrėti/ Atidaryti
Data
2019Autorius
El Chalfoun, Fadwa
Davidavičienė, Vida
Metaduomenys
Rodyti detalų aprašąSantrauka
Over the years, Electronic Media Marketing become the best mode for communication as Digital Media prosper a lot. Today's challenges of Brand Building are increasing and growing due the competition forces of Marketers. Electronic Media Marketing is the one which facilitates the marketers to think positively with both cost effective and new mode of interaction with consumers. This article aim to investigate the impact of Electronic Media Marketing on Brand Building thru a survey and quantitative analyses. Results shows that there is an importance relationship between Electronic Media Marketing and Brand Building, and ensure that Through Electronic Media, Brands constantly can improve themselves and create positive image.