dc.contributor.author | El Chalfoun, Fadwa | |
dc.contributor.author | Davidavičienė, Vida | |
dc.date.accessioned | 2023-09-18T20:03:25Z | |
dc.date.available | 2023-09-18T20:03:25Z | |
dc.date.issued | 2019 | |
dc.identifier.issn | 2455-8834 | |
dc.identifier.uri | https://etalpykla.vilniustech.lt/handle/123456789/146308 | |
dc.description.abstract | Over the years, Electronic Media Marketing become the best mode for communication as Digital Media prosper a lot. Today's challenges of Brand Building are increasing and growing due the competition forces of Marketers. Electronic Media Marketing is the one which facilitates the marketers to think positively with both cost effective and new mode of interaction with consumers. This article aim to investigate the impact of Electronic Media Marketing on Brand Building thru a survey and quantitative analyses. Results shows that there is an importance relationship between Electronic Media Marketing and Brand Building, and ensure that Through Electronic Media, Brands constantly can improve themselves and create positive image. | eng |
dc.format.extent | p. 5503-5510 | |
dc.format.medium | tekstas / txt | |
dc.language.iso | eng | |
dc.relation.isreferencedby | J-Gate | |
dc.relation.isreferencedby | Genamics | |
dc.relation.isreferencedby | ResearchBib | |
dc.relation.isreferencedby | EconBiz | |
dc.relation.isreferencedby | Electronic Journals Online Library (EJOL) | |
dc.rights | Laisvai prieinamas internete | |
dc.source.uri | http://www.ijsser.org/files_2019/ijsser_04__421.pdf | |
dc.source.uri | http://www.ijsser.org/view_past2019.php?issue=8 | |
dc.source.uri | https://talpykla.elaba.lt/elaba-fedora/objects/elaba:40662472/datastreams/MAIN/content | |
dc.title | Quantitative investigation of the impact of electronic media marketing on brand building | |
dc.type | Straipsnis kitoje DB / Article in other DB | |
dcterms.accessRights | Licensed under Creative Common Attribute 3.0 | |
dcterms.license | Creative Commons – Attribution – ShareAlike – 3.0 Unported | |
dcterms.references | 6 | |
dc.type.pubtype | S3 - Straipsnis kitoje DB / Article in other DB | |
dc.contributor.institution | Vilniaus Gedimino technikos universitetas | |
dc.contributor.faculty | Verslo vadybos fakultetas / Faculty of Business Management | |
dc.subject.researchfield | S 003 - Vadyba / Management | |
dc.subject.researchfield | S 008 - Komunikacija ir informacija / Communication and information | |
dc.subject.vgtuprioritizedfields | EV04 - Komunikacijos valdymas įtraukioje ir kūrybingoje visuomenėje / Communication management in inclusive and creative society | |
dc.subject.ltspecializations | L103 - Įtrauki ir kūrybinga visuomenė / Inclusive and creative society | |
dc.subject.en | electronic media | |
dc.subject.en | brand building | |
dc.subject.en | marketing | |
dc.subject.en | digital marketing | |
dcterms.sourcetitle | International journal of social science and economic research | |
dc.description.issue | iss. 8 | |
dc.description.volume | vol. 4 | |
dc.publisher.name | IJSSER | |
dc.publisher.city | Madhya Pradesh | |
dc.identifier.elaba | 40662472 | |