Identification of Electronic Commerce Implementation Success Factors

Abstract

Rapidly evolving information and communication technologies have led to changes in the organization’s traditional processes. Mobile data technology encouraged active development of electronic communications [1]. The Revolution of Internet and Information Technology has created conditions for companies to develop new structures that connect organizations with consumers, suppliers and other government agencies. According to statistic, the number of Internet users has increased by 1156.64% over the last 19 years [2]. Turnover of global e-commerce, including e-commerce services, in 2019 Worldwide amounted to US $ 3.53 trillion and is predicted to reach $ 223 trillion by 2022, trading revenue will grow to $ 6.54 trillion [3]. Analyzing statistics, it is clear that e-commerce is a growing, potential area that brings significant added value to the global economy. But as the potential of e-commerce grows, so does the competition. It is reported that 90% of startups in electronic systems fail within the first 120 days of realization, while the remaining 10% succeed in establishing a successful e-commerce systems implementation based processes [4]. Such a low percentage is due to important factors such as manager knowledge and expertise, choosing the right suppliers, brand awareness, system efficiency and security, current market analysis and continuous knowledge gathering and improvement [5-7]. As well, importance gain the specific characteristics of the users, involved in e-commerce activities, scientists analyze user preferences in the context of generational cohorts [8-9]. Based on the relevance of the topic and identified problem, the aim is described as identification of success factors for implementation of e-commerce system.