The sustainable development of rural troupes under the rural vitalization strategy in China

Abstract

In line with the rural vitalization strategy of China, the performing organizations are getting increasingly more attention from the government to flourish the traditional culture in rural China. Rural troupes have emerged as a new strength to promote the cultural prosperity. The research team, under support of support of the Public Culture Service Department, State Ministry of Culture and Tourism of the Republic of China, carried out surveys in three characteristic provinces including Hebei, Chonqing and Zhejiang. After analysing the questionnaires, the situation of rural troupes in these provinces is presented. The article discusses the problems and challenges these troupes encounter in their development and provides a model for continuous ambidexteous rural troupe development.