| dc.contributor.author | Kaklauskas, Artūras | |
| dc.contributor.author | Bučinskas, Vytautas | |
| dc.contributor.author | Binkytė-Vėlienė, Arūnė | |
| dc.date.accessioned | 2023-09-18T20:33:44Z | |
| dc.date.available | 2023-09-18T20:33:44Z | |
| dc.date.issued | 2020 | |
| dc.identifier.issn | 1541-1672 | |
| dc.identifier.uri | https://etalpykla.vilniustech.lt/handle/123456789/150757 | |
| dc.description.abstract | The VINERS Neuromarketing system can determine the emotional, affective and physiological status of viewers; the effecttiveness of a video ad and its individual frames; video ads and frames that make the strongest impression and cause the most intense feelings; the effect of video ads on the short-term and long-term memory; ad frames that make viewers the most happy, sad, angry, surprised, scared, disgusted, bored, interested or confused; the most positive or negative video ad; physiological states (medium breathing and heart rates, pupil sizes, facial temperature), valence and arousal when viewing brand-exposing ad frames; and advertisements where physiological states, happiness and interest are rising/falling throughout the advertisement. | eng |
| dc.format | PDF | |
| dc.format.extent | p. 345-351 | |
| dc.format.medium | tekstas / txt | |
| dc.language.iso | eng | |
| dc.relation.isreferencedby | IEEE Xplore | |
| dc.relation.isreferencedby | Scopus | |
| dc.source.uri | https://ieeexplore.ieee.org/stamp/stamp.jsp?tp=&arnumber=9199948 | |
| dc.title | The VINERS Neuromarketing system | |
| dc.type | Straipsnis konferencijos darbų leidinyje Scopus DB / Paper in conference publication in Scopus DB | |
| dcterms.references | 27 | |
| dc.type.pubtype | P1b - Straipsnis konferencijos darbų leidinyje Scopus DB / Article in conference proceedings Scopus DB | |
| dc.contributor.institution | Vilniaus Gedimino technikos universitetas | |
| dc.contributor.faculty | Statybos fakultetas / Faculty of Civil Engineering | |
| dc.contributor.faculty | Mechanikos fakultetas / Faculty of Mechanics | |
| dc.contributor.department | Tvariosios statybos institutas / Institute of Sustainable Construction | |
| dc.subject.researchfield | T 009 - Mechanikos inžinerija / Mechanical enginering | |
| dc.subject.researchfield | S 003 - Vadyba / Management | |
| dc.subject.researchfield | T 007 - Informatikos inžinerija / Informatics engineering | |
| dc.subject.vgtuprioritizedfields | IK0303 - Dirbtinio intelekto ir sprendimų priėmimo sistemos / Artificial intelligence and decision support systems | |
| dc.subject.ltspecializations | L103 - Įtrauki ir kūrybinga visuomenė / Inclusive and creative society | |
| dc.subject.en | neuromarketing system | |
| dc.subject.en | emotional, affective and physiological status of viewers | |
| dc.subject.en | the effectiveness of a video and its individual frames | |
| dc.subject.en | short-term and long-term memory | |
| dcterms.sourcetitle | Proceedings of 2020 IEEE 10th International Conference on Intelligent Systems (IS), August 28-30, 2020 Sofia, Bulgaria | |
| dc.publisher.name | IEEE | |
| dc.publisher.city | Piscataway, NJ | |
| dc.identifier.doi | 10.1109/IS48319.2020.9199948 | |
| dc.identifier.elaba | 70481985 | |
