A systems approach for improvement of innovation development in creative industries

Abstract

The increasing significance of innovation has resulted in the focusing of a considerable amount of attention and resources on innovation development. The process of innovation development is becoming much more sophisticated. The development of the creative industry sector has shifted the understanding of innovation and increased the importance of the creator and creativity. This article examines how the innovation development process can be improved in order to increase efficiency and ensure the economic success of innovations developed in the creative industries. The article analyses different process improvement methods such as PDCA, DMAIC, DMADV and TOC. The strengths and weaknesses of these methods for improvement of the innovation development process are identified. Based on the analysis of existing improvement methods and the identified features of system innovation development, an innovation development improvement model was developed. An important feature of the model is the system approach, which requires a broader view of innovation development. Usually, it requires multiple skills and knowledge and can be accomplished only by a team of experts or even by multiple teams. The innovation development improvement model is presented in the article.