Web-based management system for customer interaction in e-trade with adaptive interface

Abstract

The paper present a modeling of mechanisms for determining consumer priorities in the e-trade market and the development of models, methods and information technologies on this basis that ensures the implementation of effective mechanisms for managing interaction with customers of e-trade enterprises. The main focus is to research the mechanisms of formation and identification of consumer priorities in the e-trade market and the development of artificial intelligence technology that can be used to study complex patterns of interaction in e-trade and be the basis for developing of modern customer information management technologies.