Evaluation model for the components of organizational identity

Abstract

Organizational identity is mentioned in different contexts, linked to organizational behavior and cult ure, company mission, image and communication and as a result, there emerge some problems in terms of definition of its concep t and boundaries. Purpose of the article: highlighting of the research fields in organizational identity and creation of a model and methodological base for the conduct of the component empirical research in organizational identity. Re- search methodology: Two survey s of customers and employees, dealing with them, which enable the assessment of the model rele- vance for empirical research and th e expression of organizational identity components in the selected company. The developed evalu- ation model of the components for organizational identity unites not only separate components, but also two methodological levels of evaluation, distinguishing the eval uation of identity under employ- ees’ level in an organization and th e evaluation of identity under the client’s level in an organization. The developed evaluation model for the components if organizational iden tity is relevant to the empirical research