Evaluation model for the components of organizational identity
Data
2017Autorius
Kazlauskienė, Eglė
Tamulienė, Vilma
Skačkauskienė, Ilona
Metaduomenys
Rodyti detalų aprašąSantrauka
Organizational identity is mentioned in different contexts, linked to organizational behavior and cult ure, company mission, image and communication and as a result, there emerge some problems in terms of definition of its concep t and boundaries. Purpose of the article: highlighting of the research fields in organizational identity and creation of a model and methodological base for the conduct of the component empirical research in organizational identity. Re- search methodology: Two survey s of customers and employees, dealing with them, which enable the assessment of the model rele- vance for empirical research and th e expression of organizational identity components in the selected company. The developed evalu- ation model of the components for organizational identity unites not only separate components, but also two methodological levels of evaluation, distinguishing the eval uation of identity under employ- ees’ level in an organization and th e evaluation of identity under the client’s level in an organization. The developed evaluation model for the components if organizational iden tity is relevant to the empirical research