The complex assessment of new service development

Abstract

The contradicting views of many theoreticians and practicians about purposefulness of new service development on the one hand and often unproductive relatively heavy expenses on the other hand determined the deeper research of this area. It is offered to use quantitative methods to determine purposefulness of new service development and to compare ways to develop service business in this article. Also this article offers the new pat-tern for substantiation of new service development purposefulness. The pattern consists of six components and there is proposed content of every component by the interrelationship and using conditions in this article. The core of the offered methodology is a comparison of all directions for the companies’ business development and finding the best solution.