dc.contributor.author | Ginevičius, Romualdas | |
dc.contributor.author | Ginevičius, Adomas | |
dc.date.accessioned | 2023-09-18T17:26:26Z | |
dc.date.available | 2023-09-18T17:26:26Z | |
dc.date.issued | 2008 | |
dc.identifier.other | (BIS)VGT02-000018666 | |
dc.identifier.uri | https://etalpykla.vilniustech.lt/handle/123456789/123066 | |
dc.description.abstract | The paper is devoted for systemic analysis of decision-making principles in marketing management costs optimization process using marketing's mathematical-logical models system. There is optimized the structure of marketing mix costs. The estimated marginal effect, as random value of costs for every marketing's complex tool gives an opportunity to choose a management strategy. This helps to form business development options using their efficiency, risk and reliability. | eng |
dc.format.extent | p. 35-40 | |
dc.format.medium | tekstas / txt | |
dc.language.iso | eng | |
dc.relation.isreferencedby | Conference Proceedings Citation Index - Social Science & Humanities (Web of Science) | |
dc.title | Sustainability decisions in marketing complex cost optimization process | |
dc.type | Straipsnis konferencijos darbų leidinyje Web of Science DB / Paper in conference publication in Web of Science DB | |
dcterms.references | 10 | |
dc.type.pubtype | P1a - Straipsnis konferencijos darbų leidinyje Web of Science DB / Article in conference proceedings Web of Science DB | |
dc.contributor.institution | Vilniaus Gedimino technikos universitetas | |
dc.contributor.faculty | Verslo vadybos fakultetas / Faculty of Business Management | |
dc.subject.researchfield | S 003 - Vadyba / Management | |
dc.subject.en | Marketing complex | |
dc.subject.en | Marketing costs | |
dc.subject.en | Sustainable development | |
dc.subject.en | Stochastic optimization | |
dc.subject.en | Marginal efficiency | |
dc.subject.en | Adequate portfolio | |
dcterms.sourcetitle | The 12th World Multi-Conference on Systemics, Cybernetics and Informatics: WMSCI 2008. Jointly with The 14th International Conference on Information Systems Analysis and Synthesis: ISAS 2008. June 29th - July 2nd, 2008 Orlando, Florida, USA: proceedings | |
dc.description.volume | Vol. VI | |
dc.publisher.name | IIIS | |
dc.publisher.city | Orlando | |
dc.identifier.doi | 000263875200007 | |
dc.identifier.elaba | 3862007 | |