The model of the integrated competitive strategy of an enterprise under the conditions of oligopolic market

Abstract

The article presents the original and scientifically brand new model of the integrated competitive strategy of an enterprise under the conditions of oligopolic market, followed by the case of empirical application. The integrated competitive strategy of an oligopolic enterprise is considered to be the concerted set of partial (detailed) competitive strategies (implemented simultaneously or in sequence) targeting the certain elements of internal and external environment of an enterprise, determining its strategic position and influencing performance. The complex evaluation of estimated impact of the partial competitive strategies on the performance criteria is implemented (multicriteria evaluation methods are applied) in order to indicate the detailed strategies, having the highest potential influence on the performance (to be selected to form the integrated competitive strategy), and to determine their scale (weights in the structure of the integrated strategy). The results of empirical application of the model are proposed to be employed to set up long-term goals and choose the main directions of business strategy of an enterprise, to distribute financial, human and other resources for strategic actions to be designed and implemented.