Analysis of the impact of investment to social activities on the company ‘s financial performance

Abstract

This study operationalizes corporate sustainable development, explains what is socially responsible investment. The main issue of work is to analyse “Vodafone’s” different branches investment (Spain, Portugal, Italy, Greece) to sustainable development and how does it effect corporation financial performance. To achieve this goal for analyses correlation methodology is used. Data collected from annual sustainable responsibility and financial reports using two measurements – amount of investment to social projects (EUR), and EBITDA margin. Research range is 2010-2017. Calculations are made using excel. It is found that investments to social projects differently effects company’s financial performance. This paper consist from two main parts – literature review and research.