B2B behaviour efficiency

Abstract

In most trade models all firms within an industry are characterized by applying common B2B technology. But still there are a lot of questions addressed to business behavior; when it comes to the choice of technology alternatives, which are selected based on both: costs and benefits. This paper considers theoretical models for analyzing the dynamics of firm behavior, its effects on efficiency and industry-wide efficiency growth. Costs-benefit analysis and theoretical models focuses on dyadic seller-buyer’s situations, triadic firms’ relationships and synergy effects, which are analyzed in context of EDI services, different nature of business use and performance. The study presented in the paper contains three different parts: first part of study is dedicated to B2B services, including electronic information exchange (EDI) services as well; second part – to organizational buying behavior; and third part – to information exchange efficiency. The article is based on comparative and financial analysis.