Application of qualitative analysis methods for market research

Abstract

Application of marketing researches in business could be defined as the search for qualitative and quantitative information. Market researches are closely related to business strategy. Choice of alternatives is usually aided by experimental tests. The qualitative analysis consists of different methods intended for singling out. Logit regression may be used to analyse and forecast relations of the dependent dichotomic variable and independent variables measured at any scale. Above-given algorithms of the quality data analysis are illustrated by the case when the dependent variable is of dichotomic nature. Drafting general plans of Akmenė region a questionnaire survey of inhabitants of the region and towns was carried out. Application of quality analysis methods is a valuable measure enabling specialists and planners to apply the proposed solutions by taking account of their specific features and peculiarities.