| dc.contributor.author | Burinskienė, Marija | |
| dc.contributor.author | Rudzkienė, Vitalija | |
| dc.date.accessioned | 2023-09-18T19:34:36Z | |
| dc.date.available | 2023-09-18T19:34:36Z | |
| dc.date.issued | 2006 | |
| dc.identifier.other | (BIS)VGT02-000012538 | |
| dc.identifier.uri | https://etalpykla.vilniustech.lt/handle/123456789/141004 | |
| dc.description.abstract | Application of marketing researches in business could be defined as the search for qualitative and quantitative information. Market researches are closely related to business strategy. Choice of alternatives is usually aided by experimental tests. The qualitative analysis consists of different methods intended for singling out. Logit regression may be used to analyse and forecast relations of the dependent dichotomic variable and independent variables measured at any scale. Above-given algorithms of the quality data analysis are illustrated by the case when the dependent variable is of dichotomic nature. Drafting general plans of Akmenė region a questionnaire survey of inhabitants of the region and towns was carried out. Application of quality analysis methods is a valuable measure enabling specialists and planners to apply the proposed solutions by taking account of their specific features and peculiarities. | eng |
| dc.format.extent | p. [1-6] | |
| dc.format.medium | tekstas / txt | |
| dc.language.iso | eng | |
| dc.title | Application of qualitative analysis methods for market research | |
| dc.type | Straipsnis recenzuotame konferencijos darbų leidinyje / Paper published in peer-reviewed conference publication | |
| dcterms.references | 15 | |
| dc.type.pubtype | P1d - Straipsnis recenzuotame konferencijos darbų leidinyje / Article published in peer-reviewed conference proceedings | |
| dc.contributor.institution | Vilniaus Gedimino technikos universitetas | |
| dc.contributor.institution | Mykolo Romerio universitetas | |
| dc.contributor.faculty | Aplinkos inžinerijos fakultetas / Faculty of Environmental Engineering | |
| dc.subject.researchfield | S 003 - Vadyba / Management | |
| dc.subject.researchfield | T 007 - Informatikos inžinerija / Informatics engineering | |
| dc.subject.en | Market research qualitative analysis methods | |
| dc.subject.en | Business strategy | |
| dc.subject.en | Logit regression model | |
| dc.subject.en | Public opinion | |
| dcterms.sourcetitle | 4th international scientific conference "Business and management' 2006": 14th international scientific conference "Enterprice management: diagnosis, strategy, efficiency": conference proceedings: 5-6 October 2006, Vilnius, Lithuania [CD] / International North Germany Academy of Informatology, Vilnius Gediminas Technical University, National University of Ukraine "Kyiv Politechnic Institute" | |
| dc.publisher.name | Technika | |
| dc.publisher.city | Vilnius | |
| dc.identifier.elaba | 3740272 | |
