| dc.contributor.author | Tamošiūnas, Andrius | |
| dc.date.accessioned | 2023-09-18T20:30:38Z | |
| dc.date.available | 2023-09-18T20:30:38Z | |
| dc.date.issued | 1995 | |
| dc.identifier.uri | https://etalpykla.vilniustech.lt/handle/123456789/150568 | |
| dc.description.abstract | Since consumer era is developing every day and getting stronger, it is extremely important to consider service marketing for financial organisations. Its obvious, that, because of similarity of the businesses kinds, financial services provided by the organisations are inevitable. For a more efficient implementation of marketing services it is necessrary to commend an attention toward the 1 chart. Succession of purposes, providing us with helpfull directiveness successfully forming a structure of marketing services that stipulates effective achievement of stategical challangers, is displayed. | eng |
| dc.format.extent | p. 238-247 | |
| dc.format.medium | tekstas / txt | |
| dc.language.iso | lit | |
| dc.title | Paslaugų marketingas | |
| dc.title.alternative | Marketing of services | |
| dc.type | Straipsnis nerecenzuotame konferencijos darbų leidinyje / Paper in a non peer-reviewed conference publication | |
| dcterms.references | 0 | |
| dc.type.pubtype | P2 - Straipsnis nerecenzuotame konferencijos darbų leidinyje / Article in an un-reviewed conference proceedings | |
| dc.contributor.institution | Vilniaus Gedimino technikos universitetas | |
| dc.contributor.faculty | Verslo vadybos fakultetas / Faculty of Business Management | |
| dc.subject.researchfield | S 003 - Vadyba / Management | |
| dc.subject.lt | marketingas | |
| dc.subject.lt | gamybinė strategija | |
| dc.subject.lt | planavimo sistema | |
| dc.subject.en | marketing | |
| dc.subject.en | structure of marketing services | |
| dc.subject.en | financial services | |
| dcterms.sourcetitle | Verslas ir vadyba '95 : tarptautinės konferencijos, įvykusios Vilniuje 1995 m.gegužės mėn. 2-4 d., medžiaga = Business and management '95 : material of the international conference held in Vilnius 2-4 May, 1995, vol. 2 | |
| dc.publisher.name | Technika | |
| dc.publisher.city | Vilnius | |
| dc.identifier.doi | 9986051746 | |
| dc.identifier.elaba | 66800283 | |