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Influencer marketing as a trust-building strategy in the wellness sector: theoretical framework and strategic implications
(15th International Scientific Conference “Business and Management 2025”, 2025)In the digital era, influencer marketing has emerged as a strategic pillar of brand communication, particularly in trust-sensitive sectors such as health and wellness. This paper develops a theoretical framework to ... -
Employee voice: the two-way communication channels in swedish educational institutions
(15th International Scientific Conference “Business and Management 2025”, 2025)The recent study aims to investigate the two-way communication channels, and strategies to raise employee awareness about utilization of voice channels. Data was collected through semi-structured interviews with HR and Line ... -
Ways to improve job satisfaction among medical personnel in the healthcare system: the case of Georgia
(15th International Scientific Conference “Business and Management 2025”, 2025)The sustainable development of any modern country is ensured by a healthy society. The healthcare sector is one of the most important components of a country’s social policy, as public health directly affects the labor ... -
Strategic use of artificial intelligence in enterprise supply chain management
(15th International Scientific Conference “Business and Management 2025”, 2025)This study analyzed the strategic use of artificial intelligence (AI) in supply chain management to optimize efficiency, accuracy, and decision-making. A comprehensive review of academic literature and relevant business ... -
Applying technology acceptance models in the digital transformation of educational institutions: a systematic review
(15th International Scientific Conference “Business and Management 2025”, 2025)The implementation of digital transformations in the management of educational organizations is a complex process that requires not only structured solutions but also consistent realization. Technology adoption models, ... -
A proposed framework for developing a corporate roadmap towards sustainable innovation and technology adoption
(15th International Scientific Conference “Business and Management 2025”, 2025)In 2016, a beverage company in South Africa called Alpha underwent a major merger and change of ownership whilst trying to navigate a challenging macro environment. As a result, conflicting business models and ... -
A bibliometric review on artificial intelligence and entrepreneurship
(15th International Scientific Conference “Business and Management 2025”, 2025)Artificial intelligence and entrepreneurship considered as useful for industries, institutions and society. We selected peer-reviewed 149 articles by using Web of Science period from 2016 to 2024. We analyzed the data by ... -
Industry 4.0 technologies and enterprise architectures: boosters for circular business models
(15th International Scientific Conference “Business and Management 2025”, 2025)The transition to circular business models poses significant challenges, particularly for Small and Medium Enterprises (SMEs). These challenges arise from different perspectives. Strategic alignment and technological ... -
Implementing human-robot collaboration in the production environment of the manufacturing industry in Latvia
(15th International Scientific Conference “Business and Management 2025”, 2025)The concept of human-centred automation has the potential for direct physical and cognitive collaboration between humans and robots in a shared workspace. This approach changes the dynamics of existing conventional automation ... -
Driving factors for the transformation to sustainable entrepreneurship in small and medium production companies
(15th International Scientific Conference “Business and Management 2025”, 2025)Small and medium enterprises (SMEs) are significant contributors to economic growth. Being the most represented group of enterprises, SMEs can carry the greatest weight in contributing to sustainable development ... -
A conceptual framework for improving human-AI collaboration in customer service within South Africa’s financial sector
(15th International Scientific Conference “Business and Management 2025”, 2025)AI-driven tools such as chatbots, virtual assistants, and automated response systems have been widely adopted in South Africa’s financial services sector. These technologies offer advantages such as handling routine ... -
Attitudinal typology of local retail business owners: profile analysis and prospects for continuity in a changing retail environment
(15th International Scientific Conference “Business and Management 2025”, 2025)The transformation of local proximity retail is a significant phenomenon that reflects changes in the current retail landscape. This sector has experienced a notable decline in its overall market share, from 27% in 2005 ... -
Investigation of social media users sentiments about money laundering
(15th International Scientific Conference “Business and Management 2025”, 2025)This study aims to analyse how user’s opinions on money laundering are shaped on social networking platforms, based on indicators of content, emotional polarity and user behaviour. The object of the study is the attitudes ... -
Women’s rights and gender equality in the digital labour market
(15th International Scientific Conference “Business and Management 2025”, 2025)Gender inequality in the labour power has always been a pressing global issue. Digitalization processes have great potential to achieve better social and economic outcomes in the modern world. However, despite the ... -
The analysis of the application of blockchain technology in audit processes
(15th International Scientific Conference “Business and Management 2025”, 2025)With the rapid development of blockchain technology in various industries, it is increasingly being applied in the field of audit, as this technological solution can fundamentally transform existing audit processes, ... -
Analysis of investment strategies in cryptocurrencies
(15th International Scientific Conference “Business and Management 2025”, 2025)Cryptocurrency investment is a rapidly growing financial sector, marked by high volatility, decentralized technologies, and significant profit potential. Investors use strategies like long-term holding (“HODLing”), ... -
Financial inclusion, institutional quality, and capital market development: evidence from Africa
(15th International Scientific Conference “Business and Management 2025”, 2025)This paper examines the development of capital markets in the African context, incorporating financial inclusion and institutional quality. The study utilizes a unique data set for the period between 2004 and 2021 ... -
A comparative analysis of the innovation environment in South Africa and Lithuania
(15th International Scientific Conference “Business and Management 2025”, 2025)For comparative research into the innovation environments of different countries a duplicatable measurable method of analysis needs to be used to identify similarities and differences. This paper aims to analyse the ... -
The liability of a notary as an economic entity providing legal services, ensuring the interests of consumers
(15th International Scientific Conference “Business and Management 2025”, 2025)The article examines the problematic aspects of civil liability of notaries of the Republic of Lithuania when performing notarial actions, ensuring the interests of consumers. The principle of personal liability of a ...