Browsing International Scientific Conference “Business and Management" by Author "Adamus-Matuszyńska, Anna"

Now showing items 1-2 of 2

    • Decoupling in the perspective of responsibility 

      Adamus-Matuszyńska, Anna; Polok, Grzegorz (11th International Scientific Conference “Business and Management 2020”, 2020)
      he principal objective of the article is to examine responsibility as a value helping to enhance the ability of organisation to deal with highly institutionalised environment in which it operates, and which has an impact ...

    • Visual identities of Polish towns and cities. What they communicate and represent in practiced logos 

      Adamus-Matuszyńska, Anna; Dzik, Piotr (11th International Scientific Conference “Business and Management 2020”, 2020)
      The purpose of the research is the empirical verification of the authors’ hypothesis that the logo or City Visual Identity System (CVIS) is the indicator of marketing and branding orientation of a particular self-government. ...