Browsing International Scientific Conference “Business and Management" by Author "Jelinkova, Martina"
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The importance of building positive reputation of chemical industry companies for development of reationships within supply chains
Jelinkova, Martina; Lostakova, Hana (9th International Scientific Conference “Business and Management 2016”, 2016)Recent surveys on the B2B market in the Czech Republic show clearly that most of the addressed managers consider reputation as the most important factor of the competitiveness of their companies. Therefore, it is possible ... -
The level of use of public relations tools and evaluation of their impact on the reputation of chemical companies from the perspective of the Czech public
Jelinkova, Martina; Lostakova, Hana; Machackova, Katerina (11th International Scientific Conference “Business and Management 2020”, 2020)The article presents the results of primary quantitative research aiming to determine the extent to which PR tools are used by chemical companies towards the public (wide and local) in the Czech Re-public. It was found ... -
Tools for creating positive reputation with customers for chemical industrial enterprises
Jelinkova, Martina; Lostakova, Hana; Pakostova, Eva (10th International Scientific Conference “Business and Management 2018”, 2018)The scientific literature claims that a positive reputation is based on the effective management of all elements of the so-called corporate identity, i.e. corporate philosophy, culture, design, product and communication. ...